This is, in my opinion, a very welcome change on the part of Fuji. The Super CCD EXR sensor has been normally reserved for big cameras, not compact cameras, even though the benefits, especially in terms of being able to shoot a reasonable-dynamic-range or a pixel-binned 6 megapixel image on a 12 megapixel sensor are great, even for small cameras.

I guess all of the Polaroid users who have been buying up the last of the Polaroid film have shown Fuji that there really is a market. The Fuji integral color film is pretty similar to the Polaroid stuff, just different sizes and shapes, so you need a new camera. But at least you can get a nice and instant film new in the stores again!

One of my co-workers just got herself a waterproof Olympus. The selling point was the lack of a silly plastic case that you'd have to put the camera in.

I suspect that inherently waterproof is the next thin.

I'm not incredibly worried about the "death of film". I'm not tied to the use of film to the point where I'll have lost my creative outlet if it disappears, it just happens to be the right tool for the job. I'll buy a fancy expensive high-resolution digital SLR and move on with life. But there are supply problems with film.

There's been some hope that we're going to stop seeing the fairly stupid megapixel race progress and might actually see some new features in cameras. As usual, it didn't happen this PMA.

There's some folks spouting off about the Polaroid situation. It really sucks to lose your primary photographic medium and there's a lot of subtle points to making film that nobody outside of Kodak, Polaroid, Fuji, Agfa, and a few others really know, so there's a lot of uninformed emotional blathering and wishful thinking...

So, we've known for a long time that Polaroid has lost their way. See, back in the seventies and sixties, they were a brilliant company that could do no wrong, led by Dr. Land and a team of expert engineers....