This is, in my opinion, a very welcome change on the part of Fuji. The Super CCD EXR sensor has been normally reserved for big cameras, not compact cameras, even though the benefits, especially in terms of being able to shoot a reasonable-dynamic-range or a pixel-binned 6 megapixel image on a 12 megapixel sensor are great, even for small cameras.
One of my co-workers just got herself a waterproof Olympus. The selling point was the lack of a silly plastic case that you'd have to put the camera in.
I suspect that inherently waterproof is the next thin.